Privacy Policy

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Information on the handling of personal data

Visiting our website is generally possible without providing (personal) data; if there are exceptions to this for selected services, we will explain these in the following chapters. When processing personal data, we strictly adhere to the requirements of the EU General Data Protection Regulation (GDPR) and any other data protection regulations.

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Name and address of the controller

Lehrstuhl für Marketing
Postfach 39 31
D-90020 Nürnberg

Telefon: +49 (0)911 / 53 02 - 95214
Fax: +49 (0)911 / 53 02 - 95210
E-Mail: wiso-mex@fau.de

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Responsible controlling authority

Bayerisches Staatsministerium für Wissenschaft und Kunst

Salvatorstraße 2
80327 München

 

Name and address of contact persons that are responsible for the content of this website

Elisabeth Schanzer & Carolin Berger

Lange Gasse 20
D-90403 Nürnberg
Telefon: +49 (0)911 / 53 02 - 95788
E-Mail: elisabeth.schanzer@fau.de; carolin.riccarda.berger@fau.de

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General information on data processing

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Scope of processing of personal data

We only process our users' personal data to the extent necessary to provide services, content and a functional website. As a rule, personal data are only processed after the user gives their consent. An exception applies in those cases where it is impractical to obtain the user's prior consent and the processing of such data is permitted by law.

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Legal basis for the processing of personal data

Art. 6 (1) (a) of the EU General Data Protection Regulation (GDPR) forms the legal basis for us to obtain the consent of a data subject for their personal data to be processed.
When processing personal data required for the performance of a contract in which the contractual party is the data subject, Art. 6 (1) (b) GDPR forms the legal basis. This also applies if data has to be processed in order to carry out pre-contractual activities.
Art. 6 (1) (c) GDPR forms the legal basis if personal data has to be processed in order to fulfil a legal obligation on the part of our organisation.
Art. 6 (1) (d) GDPR forms the legal basis in the case that vital interests of the data subject or another natural person make the processing of personal data necessary.
If data processing is necessary in order to protect the legitimate interests of our organisation or of a third party and if the interests, basic rights and fundamental freedoms of the data subject do not outweigh the interests mentioned above, Art. 6 (1) (f) GDPR forms the legal basis for such data processing.

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Deletion of data and storage period

The personal data of the data subject are deleted or blocked as soon as the reason for storing them ceases to exist. Storage beyond this time period may occur if provided for by European or national legislators in directives under Union legislation, laws or other regulations to which the data controller is subject. Such data are also blocked or deleted if a storage period prescribed by one of the above-named rules expires, unless further storage of the data is necessary for entering into or performing a contract.

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Provision of the website and generation of log files

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Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the user's computer system.
In this context, the following data are collected:

• Address (URL) of the website from which the file was requested

• Name of the retrieved file

• Date and time of the request

• Data volume transmitted

• Access status (file transferred, file not found, etc.)

• Description of the type of web browser and/or operating system used

• Anonymised IP address of the requesting computer

The data stored are required exclusively for technical or statistical purposes; no comparison with other data or disclosure to third parties occurs, not even in part. The data are stored in our system's log files. This is not the case for the user's IP addresses or other data that make it possible to assign the data to a specific user: before data are stored, each dataset is anonymised by changing the IP address. These data are not stored together with other personal data .

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Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is §§ 14, 15 TMG, § 100 Abs. 1 TKG and Art. 4 BayDSG following the tasks of Art. 11 BayEGovG and Art. 7 and 34 BayHO

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Purpose of data processing

The temporary storage of the IP address by the system is necessary in order to deliver the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.
The storage of such data in log files takes place in order to ensure the website's functionality. These data also serve to help us optimise the website and ensure that our IT systems are secure. They are not evaluated for marketing purposes in this respect.

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Storage period

Data are deleted as soon as they are no longer necessary for fulfilling the purpose for which they were collected. If data have been collected for the purpose of providing the website, they are deleted at the end of the respective session.
If data are stored in log files, they are deleted at the latest after seven days. A longer storage period is possible. In this case, the users' IP addresses are deleted or masked so that they can no longer be assigned to the client accessing the website.

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Options for filing an objection or requesting removal

The collection of data for the purpose of providing the website and the storage of such data in log files is essential to the website's operation. As a consequence, the user has no possibility to object.

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Contact forms

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Description and scope of data processing

Contact forms are available on our website that can be used to contact us electronically. If a user makes use of this possibility, the data they enter in the input form are transmitted to us and stored. The contact forms list and explain which data is required. The contact forms indicate if there are any deviations from or additions to the principles, purpose and duration of storage as presented here.

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Legal basis for data processing

The legal basis for the processing of the data transmitted in the course of sending an email is Article 6 (1) lit. e DSGVO i.V.m. Art. 4 and 5 BayDSG for the fulfilment of the tasks of § 5 TMG, Art. 3 para. 1 BayEGovG and § 2 BayBITV

If the email contact aims to conclude a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.

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Purpose of data processing

The personal data from the input form are processed solely for the purpose of contacting the user. If the user contacts us by email, this also constitutes our legitimate interests in processing the data.
All other personal data processed during the dispatch of an email serve to prevent misuse of the contact form and to ensure that our IT systems are secure.

 

Storage period

Data are deleted as soon as they are no longer necessary for fulfilling the purpose for which they were collected. This is the case for the personal data from the input template of the contact form and those data sent by email when the respective conversation with the user has ended. The conversation is regarded to have ended when it can be seen from the circumstances that the subject matter in question has been conclusively settled.

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Options for filing an objection

For reasons that arise from your particular situation, you may also object to the processing of personal data relating to us by us at any time (Art. 21 GDPR). If the legal requirements are met, we will no longer process your personal data in the following.

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Obligation to provide

Insofar as the personal data required for the performance of the contract is not specified, this is not possible for us.

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​External Service Providers

Google Analytics

​Description and scope of data collection

This website is integrated in Google Analytics, a web analytics tool by Google Inc. /"Google"). Google Analytics uses so called "Cookies", namely text based data that are saved at the user's medium and enable an analysis of browsing and web behavior on this website. Data that is saves by those cookies is usually transferred and stored at a US server by Google. IP-adresses by citizens of the EU will be anonymized. This website tracks certain behaviors with the aim of analyzing and understanding user behavior and creating reports about those behaviors. Data that will be collected hereby will not be combined or used by other data that has been stored by Google.

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Rights of the data subject

With regard to the processing of your personal data, you as a data subject are entitled to the following rights pursuant to Art. 15 et seq. GDPR:

• You can request information as to whether we process your personal data. If this is the case, you have the right to information about this personal data as well as further information in connection with the processing (Art. 15 GDPR). Please note that this right of access may be restricted or excluded in certain cases (cf. in particular Art. 10 BayDSG).

• In the event that personal data about you is (no longer) accurate or incomplete, you may request that this data be corrected and, if necessary, completed (Art. 16 GDPR).

• If the legal requirements are met, you can demand that your personal data be erased (Art. 17 GDPR) or that the processing of this data be restricted (Art. 18 DSGVO). However, the right to erasure pursuant to Art. 17 (1) and (2) GDPR does not apply, inter alia, if the processing of personal data is necessary for the performance of a task carried out in the public interest or in the exercise of official authority or in the exercise of official authority vested (Art. 17 para. 3 letter b GDPR).

• If you have given your consent to the processing, you have the right to withdrawal it at any time. The withdrawal will only take effect in the future; this means that the withdrawal does not affect the lawfulness of the processing operations carried out on the basis of the consent up to the withdrawal.

• For reasons arising from your particular situation, you may also object to the processing of your personal data by us at any time (Art. 21 GDPR). If the legal requirements are met, we will subsequently no longer process your personal data.

• Insofar as you have consented to the processing of your personal data or have agreed to the performance of the contract and the data processing is carried out automated , you may be entitled to data portability (Art. 20 GDPR).

• You have the right to lodge a complaint to a supervisory authority within the meaning of Art. 51 GDPR about the processing of your personal data. The responsible supervisory authority for Bavarian public authorities is the Bavarian Data Protection Commissioner, Wagmüllerstraße 18, 80538 Munich.